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ABOUT DIAMONDS
Helping You Begins With The Way We Buy: 
Since 1981 Continental has selected the diamonds that comprise Continental’s vast loose diamond inventory (over 3 million dollar strong). Rejecting 100’s of diamonds to find only a few that meet Continental’s standards of cut, and the proper balance of color and clarity, insures you are always going to be viewing the cream of the crop . . . the most brilliant diamonds possible.
When you visit our showroom, you'll be encouraged to view many diamonds side by side and to let your own eyes judge the diamond that’s just right for you and your budget.
Learning Can Be Fun:
Being an informed buyer is important and there are a lot of websites and books that can help you become a diamond pro. One of the best interactive educations sites is provided by the GIA (Gemological Institute of America) See how you do at www.gia.edu.
Once you’ve mastered the 4-C’s, come in and speak with real live Gemologists and sit in front of dozens of real, sparkling diamonds.
That’s when the fun really begins.
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